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Tragic No More

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Tragic No More

Happy belated birthday, Shakespeare!

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tedgould
3 days ago
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This would have improved Shakespeare dramatically.
Texas, USA
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China’s Stone Age Skiers and History’s Harsh Lessons

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Young skiers outside the village of Khom, in northern Xinjiang, China, last year. Fewer children are learning to ski in a region thought to be the birthplace of skiing.

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tedgould
8 days ago
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The Old Fur Skis Race sounds like fun, I hadn't heard about the Altai’s ski history before. An interesting history in a small rural area in China.
Texas, USA
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Watters Creek Hotel and Convention Center to Open in 2018

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A four-star, full-service Delta by Marriott Hotel and attached convention center will soon break ground in Allen.

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tedgould
8 days ago
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Exciting for Allen!
Texas, USA
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Yes, Muslim women do things

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tedgould
9 days ago
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Simple renouncement of a common narrative.
Texas, USA
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8 Types of Corporate Apologies

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When last month’s “Communicator of the Year” can turn into this month’s PR disaster, there’s a lesson for any brand on the perils of flubbing a corporate apology. Any brand can go from hero to zero.

Much has been written in the last week about the missteps of United and its CEO. Given that it was PRWeek that so recently awarded Oscar Munoz as “Communicator of the Year”, I thought the PRWeek postmortem was particularly interesting:

“No company or brand can rest on its laurels when it comes to its reputation. Protecting and enhancing it is a 24/7, 365 days a year undertaking.

“Communication, especially in a service business such as an airline, starts with every member of staff that interacts with the public. You earn your reputational chops every day, from the CEO down.

“CEOs and companies have to engage their consumers from a customer-service standpoint. As United – and PRWeek – is finding out, social media is always-on and unforgiving.

“Reputational risk is a huge concern for modern enterprises and relates to the value of a brand or company just as much legal and liability risk — lawyers cannot be the first line of a communications defense.

I agree with PRWeek that brand reputation trumps liability risk. Yet I think what trumps both is just being human. In the mother of all brand crises, the 1982 Tylenol poisoning, J&J went above and beyond, not because they wanted to preserve their brand’s reputation, but because they wanted to ensure public safety first. The brand’s reputation was ultimately preserved as a byproduct of doing the right thing, not the reason for doing the right thing.

Here are a few related cartoons I’ve drawn over the years.

The 5 Stages of a PR Disaster February 2012

We Appreciate your Business August 2012

Corporate Apologies September 2012

Brand Reputation October 2015

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tedgould
12 days ago
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The core of the issues of branding and PR is that "what trumps both is just being human."
Texas, USA
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A Map of Lexical Distances Between Europe's Languages

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A Finn and a Spaniard walk into a bar...



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tedgould
23 days ago
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Relationships between languages, I find it interesting how it all relates to geography as well.
Texas, USA
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