In 2022, I taught a class using an early draft of the Design for a Better World book (DBW, but it had a very different title then). It was a great class and their comments helped me revise the book. I taught the course in a rather unusual style. If you are interested, see The-course.

At the end of the course, the students asked if I would teach yet another course where they would take the ideas from the course and build a website which had extra resources for readers of the book. I asked my colleague, Prof. Michael Meyer, to teach the class (I assisted). The result was a website, mocked up in Figma. My long-standing webmaster and his team at the Southampton, England-based UX Consultancy Ltd., created this website from the Figma prototype created by the students.

The website, DBW.jnd.org, was taken down in 2025 (too much work to maintain it). All the material within that website can be found at https://jnd.org/category/essays/dbw.

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The Students

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How I taught the course

The Students in Course 1: Winter quarter, 2021 during the COVID-19 pandemic, hence the masks.

As I write my books, I almost always give talks and teach using the material. For the Book “Design for a Better World” (DBW), I taught a course in the Winter Quarter 2021 using an early draft called “Four Maxims to Save the World” (see the section below, The Four Maxims. This was Course 1.

How I structured Course 1: Winter Quarter, 2021

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Course 2: Spring Quarter, 2022

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The Four Maxims

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Honolulu’s coastal Ala Moana Boulevard is a critical road in the Hawaiian capital, but it’s also a major hindrance. With six lanes of fast-moving traffic and few easily accessible crossing points, it’s effectively a hurdle between the city and its main public space, Ala Moana Park, and the broad beach there. Now, a stunning new pedestrian bridge has opened to make it easier to cross that rushing road.

Winding its way from the edge of downtown Honolulu over the highway to a boat harbor and the corner of Ala Moana Park, the pedestrian bridge is an elegant piece of urban infrastructure, accented by artwork and connected to a series of paths cutting through a lush tropical landscape. It’s part of Victoria Ward Park, a two-phase publicly accessible open space connected to Ward Village, the 60-acre mixed use development that aims to redefine the urban realm in this part of the city.

Developed by Howard Hughes, Ward Village is a blank slate development on former warehouse land that will add, over the course of decades, more than 5,000 units of housing, nearly 1 million square feet of retail, and more than three acres of public greenspace. Several condo buildings are fully occupied and many future condos are already pre-sold, representing more than $6 billion in revenue, according to Howard Hughes’ 2024 annual report. Beyond its Honolulu project, the company made more than $1.75 billion in revenue in 2024, according to Pitchbook.

Building a bridge to downtown

Greenspace, primarily in the form of Victoria Ward Park, is a key part of the company’s strategy for luring residents and businesses, and turning Ward Village into a new model for urban development in Honolulu.

“A goal for Ward Village is to make the overall neighborhood significantly more walkable, comfortable, and safe,” says Doug Johnstone, president of the Hawaii region for Howard Hughes. Born and raised in Honolulu, Johnstone says that while the city is full of world-class amenities, its urban realm can sometimes be lacking. “It’s inherently a little disjointed and difficult to get around,” Johnstone says.

That’s why the Ward Village development—estimated to cost several billion dollars over a planned implementation period that runs through the 2030s—set aside the space for the park, and spent a considerable amount of time coordinating with state and local officials to get the pedestrian bridge built. Costing a total of $17.8 million, the bridge is technically a project of the state’s Department of Transportation. It was mostly funded by a federal grant, and Howard Hughes helped pay for the 20% portion of the budget required from local sources, donating land, funding the bridge design and providing environmental documentation.

“There’s a lot of folks wearing different hats that are trying to see it through, and making sure also it’s done well aesthetically and experience-wise,” Johnstone says. “It’s complementary to what we’re doing in Ward Village, but also something Honolulu can be proud of.”

Ocean-to-inland

Making the bridge possible is the existence of Victoria Ward Park, which was designed by Vita Planning and Landscape Architecture. The first phase of the park covers 1.4 acres from the edge of Ala Moana Boulevard inland, and is now open. The second phase, covering roughly 2 acres higher inland and more nestled in the Ward Village development, will finish construction later this year.

This ocean-to-inland connection became a guiding concept for the Honolulu park’s design, according to Don Vita, founder of Vita Planning and Landscape Architecture. “Going back and forth from the ocean up to the mountains is a very important cultural orientation in Hawaii and that’s exactly what we did with the configuration and the location of the park,” he says.

The section of the park closest to the ocean is more of a natural experience, inspired by the ecology of the region and the plants that were brought to Hawaii on canoes by its first settlers. Connecting to the pedestrian bridge, there are winding paths that slope up through this section of the park, passing by densely planted section and water features that reference the brackish ponds that would form on the shoreline. A large berm was created at the edge of the park as it approaches Ala Moana Boulevard, referencing the beach sand but also forming a buffer. “It encloses the space so that you could have this very calming respite from the active urban activities that Honolulu offers,” Vita says.

Higher up in the development and bisected by a road, the second section of the park will be more active, with space for vendors, events, and a playground. Having a street go through the space “at first was kind of a challenge,” Vita says. “We thought about it and it actually helped to tell the story of a passive and a more active space, and helped define those accordingly.”

Creating publicly accessible space has become a strategy for Howard Hughes, which has included more than 270 parks and recreation spaces within its community development projects across the U.S., including in Summerlin, Nevada, and in the Houston area.

In Honolulu, the new park space expands that ethos. But it’s still in a bit of a gray zone as a privately-owned space that is publicly accessible. Vita says that unique condition influenced the design of the park and he creation of what he calls visual permeability. “When people feel they’re in a place that others are looking at them, they tend to behave a little better,” he says. “Along with that visual permeability there’s actual physical permeability. We made the spaces very free flowing so it doesn’t feel you can’t come here.”

Making a new connection to the beach—and, conversely, reconnecting the beach to the city—is a way of giving downtown residents more access to the natural amenities of the area without expanding the city’s developmental footprint or sprawling beyond its edges.

“What we’ve been doing over the years is trying to really advance smart growth in Honolulu,” Johnstone says. “We want to really protect the environment and things that make it special and unique… The saying goes, if you want to keep the country country, you need to make the town town. And we’re doing a bit of that here.”

GILA RIVER INDIAN RESERVATION, Ariz.—About 33 miles south of Phoenix, Interstate 10 bisects a line of solar panels traversing the desert like an iridescent snake. The solar farm’s shape follows the path of a canal, with panels serving as awnings to shade the gently flowing water from the unforgiving heat and wind of the Sonoran Desert.

The panels began generating power last November for the Akimel O’otham and Pee Posh tribes—known together as the Gila River Indian Community, or GRIC—on their reservation in south-central Arizona, and they are the first of their kind in the US. The community is studying the effects of these panels on the water in the canal, hopeful that they will protect a precious resource from the desert’s unflinching sun and wind.

In September, GRIC is planning to break ground on another experimental effort to conserve water while generating electricity: floating solar. Between its canal canopies and the new project that would float photovoltaic panels on a reservoir it is building, GRIC hopes to one day power all of its canal and irrigation operations with solar electricity, transforming itself into one of the most innovative and closely watched water users in the West in the process.

The community’s investments come at a critical time for the Colorado River, which supplies water to about 40 million people across seven Western states, Mexico and 30 tribes, including GRIC. Annual consumption from the river regularly exceeds its supply, and a decadeslong drought, fueled in part by climate change, continues to leave water levels at Lake Powell and Lake Mead dangerously low.

Covering water with solar panels is not a new idea. But for some it represents an elegant mitigation of water shortages in the West. Doing so could reduce evaporation, generate more carbon-free electricity and require dams to run less frequently to produce power.

But, so far, the technology has not been included in the ongoing Colorado River negotiations between the Upper Basin states of Colorado, New Mexico, Utah, and Wyoming, the Lower Basin states of Arizona, California, and Nevada, tribes and Mexico. All are expected to eventually agree on cuts to the system’s water allocations to maintain the river’s ability to provide water and electricity for residents and farms, and keep its ecosystem alive.

“People in the US don’t know about [floating solar] yet,” said Scott Young, a former policy analyst in the Nevada state legislature’s counsel bureau. “They’re not willing to look at it and try and factor it” into the negotiations.

Several Western water managers Inside Climate News contacted for this story said they were open to learning more about floating solar—Colorado has even studied the technology through pilot projects. But, outside of GRIC’s project, none knew of any plans to deploy floating solar anywhere in the basin. Some listed costly and unusual construction methods and potentially modest water savings as the primary obstacles to floating solar maturing in the US.

A tantalizing technology with tradeoffs

A winery in Napa County, California, deployed the first floating solar panels in the US on an irrigation pond in 2007. The country was still years away from passing federal legislation to combat the climate crisis, and the technology matured here haltingly. As recently as 2022, according to a Bloomberg analysis, most of the world’s 13 gigawatts of floating solar capacity had been built in Asia.

Unlike many Asian countries, the US has an abundance of undeveloped land where solar could be constructed, said Prateek Joshi, a research engineer at the National Renewable Energy Laboratory (NREL) who has studied floating solar, among other forms of energy. “Even though [floating solar] may play a smaller role, I think it’s a critical role in just diversifying our energy mix and also reducing the burden of land use,” he said.

Credit: Paul Horn/Inside Climate News

This February, NREL published a study that found floating solar on the reservoirs behind federally owned dams could provide enough electricity to power 100 million US homes annually, but only if all the developable space on each reservoir were used.

Lake Powell could host almost 15 gigawatts of floating solar using about 23 percent of its surface area, and Lake Mead could generate over 17 gigawatts of power on 28 percent of its surface. Such large-scale development is “probably not going to be the case,” Joshi said, but even if a project used only a fraction of the developable area, “there’s a lot of power you could get from a relatively small percentage of these Colorado Basin reservoirs.”

The study did not measure how much water evaporation floating solar would prevent, but previous NREL research has shown that photovoltaic panels—sometimes called “floatovoltaics” when they are deployed on reservoirs—could also save water by changing the way hydropower is deployed.

Some of a dam’s energy could come from solar panels floating on its reservoir to prevent water from being released solely to generate electricity. As late as December, when a typical Western dam would be running low, lakes with floating solar could still have enough water to produce hydropower, reducing reliance on more expensive backup energy from gas-fired power plants.

Joshi has spoken with developers and water managers about floating solar before, and said there is “an eagerness to get this [technology] going.” The technology, however, is not flawless.

Solar arrays can be around 20 percent more expensive to install on water than land, largely because of the added cost of buoys that keep the panels afloat, according to a 2021 NREL report. The water’s cooling effect can boost panel efficiency, but floating solar panels may produce slightly less energy than a similarly sized array on land because they can’t be tilted as directly toward the sun as land-based panels.

And while the panels likely reduce water loss from reservoirs, they may also increase a water body’s emissions of greenhouse gases, which in turn warm the climate and increase evaporation. This January, researchers at Cornell University found that floating solar covering more than 70 percent of a pond’s surface area increased the water’s CO2 and methane emissions. These kinds of impacts “should be considered not only for the waterbody in which [floating solar] is deployed but also in the broader context of trade-offs of shifting energy production from land to water,” the study’s authors wrote.

“Any energy technology has its tradeoffs,” Joshi said, and in the case of floating solar, some of its benefits—reduced evaporation and land use—may not be easy to express in dollars and cents.

Silver buckshot

There is perhaps no bigger champion for floating solar in the West than Scott Young. Before he retired in 2016, he spent much of his 18 years working for the Nevada Legislature researching the effects of proposed legislation, especially in the energy sector.

On an overcast, blustery May day in southwest Wyoming near his home, Young said that in the past two years he has promoted the technology to Colorado River negotiators, members of Congress, environmental groups and other water managers from the seven basin states, all of whom he has implored to consider the virtues of floating solar arrays on Lake Powell and Lake Mead.

Young grew up in the San Francisco Bay area, about 40 miles, he estimated, from the pioneering floating solar panels in Napa. He stressed that he does not have any ties to industry; he is just a concerned Westerner who wants to diversify the region’s energy mix and save as much water as possible.

But so far, when he has been able to get someone’s attention, Young said his pitch has been met with tepid interest. “Usually the response is: ‘Eh, that’s kind of interesting,’” said Young, dressed in a black jacket, a maroon button-down shirt and a matching ball cap that framed his round, open face. “But there’s no follow-up.”

The Bureau of Reclamation “has not received any formal proposals for floating solar on its reservoirs,” said an agency spokesperson, who added that the bureau has been monitoring the technology.

In a 2021 paper published with NREL, Reclamation estimated that floating solar on its reservoirs could generate approximately 1.5 terawatts of electricity, enough to power about 100 million homes. But, in addition to potentially interfering with recreation, aquatic life, and water safety, floating solar’s effect on evaporation proved difficult to model broadly.

So many environmental factors determine how water is lost or consumed in a reservoir—solar intensity, wind, humidity, lake circulation, water depth, and temperature—that the study’s authors concluded Reclamation “should be wary of contractors’ claims of evaporation savings” without site-specific studies. Those same factors affect the panels’ efficiency, and in turn, how much hydropower would need to be generated from the reservoir they cover.

The report also showed the Colorado River was ripe with floating solar potential—more than any other basin in the West. That’s particularly true in the Upper Basin, where Young has been heartened by Colorado’s approach to the technology.

In 2023, the state passed a law requiring several agencies to study the use of floating solar. Last December, the Colorado Water Conservation Board published its findings, and estimated that the state could save up to 407,000 acre feet of water by deploying floating solar on certain reservoirs. An acre foot covers one acre with a foot of water, or 325,851 gallons, just about three year’s worth of water for a family of four.

When Young saw the Colorado study quantifying savings from floating solar, he felt hopeful. “407,000 acre feet from one state,” he said. “I was hoping that would catch people’s attention.”

Saving that much water would require using over 100,000 acres of surface water, said Cole Bedford, the Colorado Water Conservation Board’s chief operating officer, in an email. “On some of these reservoirs a [floating solar] system would diminish the recreational value such that it would not be appropriate,” he said. “On others, recreation, power generation, and water savings could be balanced.”

Colorado is not planning to develop another project in the wake of this study, and Bedford said that the technology is not a silver bullet solution for Colorado River negotiations.

“While floating solar is one tool in the toolkit for water conservation, the only true solution to the challenges facing the Colorado River Basin is a shift to supply-driven, sustainable uses and operations,” he said.

Some of the West’s largest and driest cities, like Phoenix and Denver, ferry Colorado River water to residents hundreds of miles away from the basin using a web of infrastructure that must reliably operate in unforgiving terrain. Like their counterparts at the state level, water managers in these cities have heard floatovoltaics floated before, but they say the technology is currently too immature and costly to be deployed in the US.

Lake Pleasant, which holds some of the Central Arizona Project’s Colorado River Water, is also a popular recreation space, complicating its floating solar potential. Credit: Jake Bolster/Inside Climate News

In Arizona, the Central Arizona Project (CAP) delivers much of the Colorado River water used by Phoenix, Tucson, tribes, and other southern Arizona communities with a 336-mile canal running through the desert, and Lake Pleasant, the company’s 811,784-acre-foot reservoir.

Though CAP is following GRIC’s deployment of solar over canals, it has no immediate plans to build solar over its canal, or Lake Pleasant, according to Darrin Francom, CAP’s assistant general manager for operations, power, engineering, and maintenance, in part because the city of Peoria technically owns the surface water.

Covering the whole canal with solar to save the 4,000 acre feet that evaporates from it could be prohibitively expensive for CAP. “The dollar cost per that acre foot [saved] is going to be in the tens of, you know, maybe even hundreds of thousands of dollars,” Francom said, mainly due to working with novel equipment and construction methods. “Ultimately,” he continued, “those costs are going to be borne by our ratepayers,” which gives CAP reason to pursue other lower-cost ways to save water, like conservation programs, or to seek new sources.

An intake tower moves water into and out of the dam at Lake Pleasant. Credit: Jake Bolster/Inside Climate News

The increased costs associated with building solar panels on water instead of on land has made such projects unpalatable to Denver Water, Colorado’s largest water utility, which moves water out of the Colorado River Basin and through the Rocky Mountains to customers on the Front Range. “Floating solar doesn’t pencil out for us for many reasons,” said Todd Hartman, a company spokesperson. “Were we to add more solar resources—which we are considering—we have abundant land-based options.”

GRIC spent about $5.6 million, financed with Inflation Reduction Act grants, to construct 3,000 feet of solar over a canal, according to David DeJong, project director for the community’s irrigation district.

Young is aware there is no single solution to the problems plaguing the Colorado River Basin, and he knows floating solar is not a perfect technology. Instead, he thinks of it as a “silver buckshot,” he said, borrowing a term from John Entsminger, general manager for the Southern Nevada Water Authority—a technology that can be deployed alongside a constellation of behavioral changes to help keep the Colorado River alive.

Given the duration and intensity of the drought in the West and the growing demand for water and clean energy, Young believes the US needs to act now to embed this technology into the fabric of Western water management going forward.

As drought in the West intensifies, “I think more lawmakers are going to look at this,” he said. “If you can save water in two ways—why not?”

“We’re not going to know until we try”

If all goes according to plan, GRIC’s West Side Reservoir will be finished and ready to store Colorado River water by the end of July. The community wants to cover just under 60 percent of the lake’s surface area with floating solar.

“Do we know for a fact that this is going to be 100 percent effective and foolproof? No,” said DeJong, GRIC’s project director for its irrigation district. “But we’re not going to know until we try.”

The Gila River Indian Community spent about $5.6 million, with the help of Inflation Reduction Act grants, to cover a canal with solar. Credit: Jake Bolster/Inside Climate News

GRIC’s panels will have a few things going for them that projects on lakes Mead or Powell probably wouldn’t. West Side Reservoir will not be open to recreation, limiting the panels’ impacts on people. And the community already has the funds—Inflation Reduction Act grants and some of its own money—to pay for the project.

But GRIC’s solar ambitions may be threatened by the hostile posture toward solar and wind energy from the White House and congressional Republicans, and the project is vulnerable to an increasingly volatile economy. Since retaking office, President Donald Trump, aided by billionaire Elon Musk, has made deep cuts in renewable energy grants at the Environmental Protection Agency. It is unclear whether or to what extent the Bureau of Reclamation has slashed its grant programs.

“Under President Donald J. Trump’s leadership, the Department is working to cut bureaucratic waste and ensure taxpayer dollars are spent efficiently,” said a spokesperson for the Department of the Interior, which oversees Reclamation. “This includes ensuring Bureau of Reclamation projects that use funds from the Infrastructure Investments and Jobs Act and the Inflation Reduction Act align with administration priorities. Projects are being individually assessed by period of performance, criticality, and other criteria. Projects have been approved for obligation under this process so that critical work can continue.”

And Trump’s tariffs could cause costs to balloon beyond the community’s budget, which could either reduce the size of the array or cause delays in soliciting proposals, DeJong said.

While the community will study the panels over canals to understand the water’s effects on solar panel efficiency, it won’t do similar research on the panels on West Side Reservoir, though DeJong said they have been in touch with NREL about studying them. The enterprise will be part of the system that may one day offset all the electrical demand and carbon footprint of GRIC’s irrigation system.

“The community, they love these types of innovative projects. I love these innovative projects,” said GRIC Governor Stephen Roe Lewis, standing in front of the canals in April. Lewis had his dark hair pulled back in a long ponytail and wore a blue button down that matched the color of the sky.

“I know for a fact this is inspiring a whole new generation of water protectors—those that want to come back and they want to go into this cutting-edge technology,” he said. “I couldn’t be more proud of our team for getting this done.”

DeJong feels plenty of other water managers across the West could learn from what is happening at GRIC. In fact, the West Side Reservoir was intentionally constructed near Interstate 10 so that people driving by on the highway could one day see the floating solar the community intends to build there, DeJong said.

“It could be a paradigm shift in the Western United States,” he said. “We recognize all of the projects we’re doing are pilot projects. None of them are large scale. But it’s the beginning.”

This story originally appeared on Inside Climate News.

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Broadcom has cut the lowest tier in its VMware partner program. The move allows the enterprise technology firm to continue its focus on customers with larger VMware deployments, but it also risks more migrations from VMware users and partners.

Broadcom ousts low-tier VMware partners

In a blog post on Sunday, Broadcom executive Brian Moats announced that the Broadcom Advantage Partner Program for VMware Resellers, which became the VMware partner program after Broadcom eliminated the original one in January 2024, would now offer three tiers instead of four. Broadcom is killing the Registered tier, leaving the Pinnacle, Premier, and Select tiers.

The reduction is a result of Broadcom's "strategic direction" and a "comprehensive partner review" and affects VMware's Americas, Asia-Pacific, and Japan geographies, Moats wrote. Affected partners are receiving 60 days' notice, Laura Falko, Broadcom’s head of global partner programs, marketing, and experience, told The Register.

Moats wrote that the “vast majority of customer impact and business momentum comes from partners operating within the top three tiers.”

Similarly, Falko told The Register that most of the removed partners were "inactive and lack the capabilities to support customers through VMware’s evolving private cloud journey."

Ars asked Broadcom to specify how many removed partners were inactive and what specific capabilities they lacked, but a company representative only directed us to Moats' blog post.

Canadian managed services provider (MSP) Members IT Group is one of the partners that learned this week that it will no longer be a VMware reseller. CTO Dean Colpitts noted that Members IT Group has been a VMware partner for over 19 years and is also a VMware user. Colpitts previously told Ars that the firm's VMware business had declined since Broadcom's acquisition and blamed Broadcom for this:

The only reason we were "inactive" is because of their own stupid greed. We and our customers would have happily continued along even with a 10 or 20 percent  increase in price. 50 percent and more with zero warning last year after customers already had their FY24 budgets sets was the straw that broke the camel's back ...

We have transacted a couple of deals with [VMware] since the program change, but nothing like we previously would have done before Broadcom took over.

Members IT Group will be moving its client base to Hewlett Packard Enterprise's VM Essentials virtualization solution.

According to Moats, the smaller reseller program will allow Broadcom to "focus on deepening" relationships with channel partners that demonstrate preferred “historical performance levels, technical and other relevant expertise, and ability to make the investments necessary to offer customers the levels of service they expect and deserve.”

Sumit Bhatia, co-author of the book Navigating VMware Turmoil in the Broadcom Era, told Ars that the announcement may evoke "a sense of betrayal" among lower-tier partners.

The changes could also lead to "significant investment costs for end consumers" due to restricted competition, per Bhatia:

This may also further restrict their access to support and services. Clearly, when customers are forced to work with a new partner, they often lack the same depth of engagement they had previously, which can result in difficulties with support.

More stringent standards for VMware’s remaining partners

Moats' blog suggested that some of VMware's remaining channel partners could be on the chopping block too, noting that in addition to killing the Registered tier:

We are beginning the process of transitioning partners who no longer meet the minimum program requirements or have not demonstrated consistent engagement.

Falko told The Register that "consistent engagement" includes "regular deal activity," "sustained, proactive commitment to a partner’s VMware customer base," participating in joint sales efforts, and keeping up with training.

As it carries a smaller channel, Broadcom is expecting its remaining VMware partners to pick up some of the slack and fill some gaps that inevitably arise from eliminating channel partners. Moats' blog explained that Broadcom is introducing new requirements for VMware partners.

Participants in the highest channel tier now have to maintain Expert Advantage Professional Services Partner status or maintain a "dedicated Small and Medium Business practice that supports scalable adoption.” the exec wrote. The latter, however, may be challenging, considering that Broadcom has made it harder for SMBs to keep buying VMware through higher prices that stem from the end of perpetual license sales and Broadcom bundling VMware products.

Broadcom will also require Pinnacle and Premier Partners to have "dedicated sales and technical resources" and "execute joint business plans with VMware," per Moats.

As it stands, some solution providers have already been forced to work through larger VMware resellers or distributors instead of directly with VMware post-acquisition. This is due to Broadcom's decision to work only with large VMware partners directly. According to some solution providers that Ars has spoken with, wait times for receiving quotes have increased since Broadcom acquired VMware. Notably, distributor Ingram Micro significantly reduced its VMware business after Broadcom's acquisition. Last month, Colpitts said Members IT Group ordered a VMware quote, but nearly a month passed between Broadcom sending its distributor a quote and the MSP receiving the quote. Another 24 days passed between the MSP requesting a second quote and receiving it from their distributor.

Bhatia believes that recent changes to VMware reselling are attempts at creating a "feeling of exclusivity surrounding VMware products," adding:

This is an age-old marketing strategy designed to enhance sales and enforce arbitrary pricing ...

Broadcom perhaps understands that they may have only a limited number of years before partners and customers discover alternative solutions and market dynamic shifts. Time is crucial for Broadcom to enhance their profit margins.

Broadcom’s risk

Broadcom is culling the VMware partner program after previously making it harder to qualify as a VMware reseller. After buying VMware, Broadcom only invited select VMware sellers into the new reseller program and ended its relationships with many cloud service provider (CSP) partners.

Some believe that obstacles for resellers to work with VMware will have a negative impact on the industry. Gartner VP Analyst Michael Warrilow, for example, told The Register:

Broadcom seem intent on destroying what was one of the most successful partner ecosystems in the industry.

Reducing the number of partners will only further galvanize the industry to find alternatives. These partners will rush in to the waiting hands of Microsoft, and Nutanix, and AWS.

Ars reached out to Gartner for further comment.

As Moats noted, however, the smaller partner program could also present an opportunity to acquire new customers whose resellers had been removed from the program. But VMware users may also be perturbed to find themselves without a VMware solution provider.

“As we streamline our partner ecosystem, some customers will need to transition to a new partner relationship," Moats wrote.

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Critics say House Bill 229, which has gone to the governor, discriminates against trans people, but the full effect remains to be seen.

Last week, Google introduced Veo 3, its newest video generation model that can create 8-second clips with synchronized sound effects and audio dialog—a first for the company's AI tools. The model, which generates videos at 720p resolution (based on text descriptions called "prompts" or still image inputs), represents what may be the most capable consumer video generator to date, bringing video synthesis close to a point where it is becoming very difficult to distinguish between "authentic" and AI-generated media.

Google also launched Flow, an online AI filmmaking tool that combines Veo 3 with the company's Imagen 4 image generator and Gemini language model, allowing creators to describe scenes in natural language and manage characters, locations, and visual styles in a web interface.

Both tools are now available to US subscribers of Google AI Ultra, a plan that costs $250 a month and comes with 12,500 credits. Veo 3 videos cost 150 credits per generation, allowing 83 videos on that plan before you run out. Extra credits are available for the price of 1 cent per credit in blocks of $25, $50, or $200. That comes out to about $1.50 per video generation. But is the price worth it? We ran some tests with various prompts to see what this technology is truly capable of.

How does Veo work?

Like other modern video generation models, Veo 3 is built on diffusion technology—the same approach that powers image generators like Stable Diffusion and Flux. The training process works by taking real videos and progressively adding noise to them until they become pure static, then teaching a neural network to reverse this process step by step. During generation, Veo 3 starts with random noise and a text prompt, then iteratively refines that noise into a coherent video that matches the description.

DeepMind won't say exactly where it sourced the content to train Veo 3, but YouTube is a strong possibility. Google owns YouTube, and DeepMind previously told TechCrunch that Google models like Veo "may" be trained on some YouTube material.

It's important to note that Veo 3 is a system composed of a series of AI models, including a large language model (LLM) to interpret user prompts to assist with detailed video creation, a video diffusion model to create the video, and an audio generation model that applies sound to the video.

In an attempt to prevent misuse, DeepMind says it's using its proprietary watermarking technology, SynthID, to embed invisible markers into frames Veo 3 generates. These watermarks persist even when videos are compressed or edited, helping people potentially identify AI-generated content. As we'll discuss more later, though, this may not be enough to prevent deception.

Google also censors certain prompts and outputs that breach the company's content agreement. During testing, we encountered "generation failure" messages for videos that involve romantic and sexual material, some types of violence, mentions of certain trademarked or copyrighted media properties, some company names, certain celebrities, and some historical events.

Putting Veo 3 to the test

Perhaps the biggest change with Veo 3 is integrated audio generation, although Meta previewed a similar audio-generation capability with "Movie Gen" last October, and AI researchers have experimented with using AI to add soundtracks to silent videos for some time. Google DeepMind itself showed off an AI soundtrack-generating model in June 2024.

Veo 3 can generate everything from traffic sounds to music and character dialogue, though our early testing reveals occasional glitches. Spaghetti makes crunching sounds when eaten (as we covered last week, with a nod to the famous Will Smith AI spaghetti video), and in scenes with multiple people, dialogue sometimes comes from the wrong character's mouth. But overall, Veo 3 feels like a step change in video synthesis quality and coherency over models from OpenAI, Runway, Minimax, Pika, Meta, Kling, and Hunyuanvideo.

The videos also tend to show garbled subtitles that almost match the spoken words, which is an artifact of subtitles on videos present in the training data. The AI model is imitating what it has "seen" before.

We generated each of the eight-second-long 720p videos seen below using Google's Flow platform. Each video generation took around three to five minutes to complete, and we paid for them ourselves. It's important to note that better results come from cherry-picking—running the same prompt multiple times until you find a good result. Due to cost and in the spirit of testing, we only ran every prompt once, unless noted.

New audio prompts

Let's dive right into the deep end with audio generation to get a grip on what this technology can do. We've previously shown you a man singing about spaghetti and a rapping shark in our last Veo 3 piece, but here's some more complex dialogue.

Since 2022, we've been using the prompt "a muscular barbarian with weapons beside a CRT television set, cinematic, 8K, studio lighting" to test AI image generators like Midjourney. It's time to bring that barbarian to life.

A muscular barbarian man holding an axe, standing next to a CRT television set. He looks at the TV, then to the camera and literally says, "You've been looking for this for years: a muscular barbarian with weapons beside a CRT television set, cinematic, 8K, studio lighting. Got that, Benj?"

The video above represents significant technical progress in AI media synthesis over the course of only three years. We've gone from a blurry colorful still-image barbarian to a photorealistic guy that talks to us in 720p high definition with audio. Most notably, there's no reason to believe technical capability in AI generation will slow down from here.

Horror film: A scared woman in a Victorian outfit running through a forest, dolly shot, being chased by a man in a peanut costume screaming, "Wait! You forgot your wallet!"

Trailer for The Haunted Basketball Train: a Tim Burton film where 1990s basketball star is stuck at the end of a haunted passenger train with basketball court cars, and the only way to survive is to make it to the engine by beating different ghosts at basketball in every car

ASMR video of a muscular barbarian man whispering slowly into a microphone, "You love CRTs, don't you? That's OK. It's OK to love CRT televisions and barbarians."

1980s PBS show about a man with a beard talking about how his Apple II computer can "connect to the world through a series of tubes"

A 1980s fitness video with models in leotards wearing werewolf masks

A female therapist looking at the camera, zoom call. She says, "Oh my lord, look at that Atari 800 you have behind you! I can't believe how nice it is!"

With this technology, one can easily imagine a virtual world of AI personalities designed to flatter people. This is a fairly innocent example about a vintage computer, but you can extrapolate, making the fake person talk about any topic at all. There are limits due to Google's filters, but from what we've seen in the past, a future uncensored version of a similarly capable AI video generator is very likely.

Video call screenshot capture of a Zoom chat. A psychologist in a dark, cozy therapist's office. The therapist says in a friendly voice, "Hi Tom, thanks for calling. Tell me about how you're feeling today. Is the depression still getting to you? Let's work on that."

1960s NASA footage of the first man stepping onto the surface of the Moon, who squishes into a pile of mud and yells in a hillbilly voice, "What in tarnation??"

A local TV news interview of a muscular barbarian talking about why he's always carrying a CRT TV set around with him

Speaking of fake news interviews, Veo 3 can generate plenty of talking anchor-persons, although sometimes on-screen text is garbled if you don't specify exactly what it should say. It's in cases like this where it seems Veo 3 might be most potent at casual media deception.

Footage from a news report about Russia invading the United States

Attempts at music

Veo 3's AI audio generator can create music in various genres, although in practice, the results are typically simplistic. Still, it's a new capability for AI video generators. Here are a few examples in various musical genres.

A PBS show of a crazy barbarian with a blonde afro painting pictures of Trees, singing "HAPPY BIG TREES" to some music while he paints

A 1950s cowboy rides up to the camera and sings in country music, "I love mah biiig ooold donkeee"

A 1980s hair metal band drives up to the camera and sings in rock music, "Help me with my huge huge huge hair!"

Mister Rogers' Neighborhood PBS kids show intro done with psychedelic acid rock and colored lights

1950s musical jazz group with a scat singer singing about pickles amid gibberish

Some classic prompts from prior tests

The prompts below come from our previous video tests of Gen-3, Video-01, and the open source Hunyuanvideo, so you can flip back to those articles and compare the results if you want to. Overall, Veo 3 appears to have far greater temporal coherency (having a consistent subject or theme over time) than the earlier video synthesis models we've tested. But of course, it's not perfect.

A highly intelligent person reading 'Ars Technica' on their computer when the screen explodes

The moonshark jumping out of a computer screen and attacking a person

A herd of one million cats running on a hillside, aerial view

Video game footage of a dynamic 1990s third-person 3D platform game starring an anthropomorphic shark boy

Aerial shot of a small American town getting deluged with liquid cheese after a massive cheese rainstorm where liquid cheese rained down and dripped all over the buildings

Wide-angle shot, starting with the Sasquatch at the center of the stage giving a TED talk about mushrooms, then slowly zooming in to capture its expressive face and gestures, before panning to the attentive audience

A trip-hop rap song about Ars Technica being sung by a guy in a large rubber shark costume on a stage with a full moon in the background

Some notable failures

Google's Veo 3 isn't perfect at synthesizing every scenario we can throw at it due to limitations of training data. As we noted in our previous coverage, AI video generators remain fundamentally imitative, making predictions based on statistical patterns rather than a true understanding of physics or how the world works.

For example, if you see mouths moving during speech, or clothes wrinkling in a certain way when touched, it means the neural network doing the video generation has "seen" enough similar examples of that scenario in the training data to render a convincing take on it and apply it to similar situations.

However, when a novel situation (or combination of themes) isn't well-represented in the training data, you'll see "impossible" or illogical things happen, such as weird body parts, magically appearing clothing, or an object that "shatters" but remains in the scene afterward, as you'll see below.

We mentioned audio and video glitches in the introduction. In particular, scenes with multiple people sometimes confuse which character is speaking, such as this argument between tech fans.

A 2000s TV debate between fans of the PowerPC and Intel Pentium chips

Bombastic 1980s infomercial for the "Ars Technica" online service. With cheesy background music and user testimonials

1980s Rambo fighting Soviets on the Moon

Sometimes requests don't make coherent sense. In this case, "Rambo" is correctly on the Moon firing a gun, but he's not wearing a spacesuit. He's a lot tougher than we thought.

An animated infographic showing how many floppy disks it would take to hold an installation of Windows 11

Large amounts of text also present a weak point, but if a short text quotation is explicitly specified in the prompt, Veo 3 usually gets it right.

A young woman doing a complex floor gymnastics routine at the Olympics, featuring running and flips

Despite Veo 3's advances in temporal coherency and audio generation, it still suffers from the same "jabberwockies" we saw in OpenAI's viral Sora gymnast video—those non-plausible video hallucinations like impossible morphing body parts.

A silly group of men and women cartwheeling across the road, singing "CHEEEESE" and holding the note for 8 seconds before falling over.

 

A YouTube-style try-on video of a person trying on various corncob costumes. They shout "Corncob haul!!"

A man made of glass runs into a brick wall and shatters, screaming

A man in a spacesuit holding up 5 fingers and counting down to zero, then blasting off into space with rocket boots

Counting down with fingers is difficult for Veo 3, likely because it's not well-represented in the training data. Instead, hands are likely usually shown in a few positions like a fist, a five-finger open palm, a two-finger peace sign, and the number one.

As new architectures emerge and future models train on vastly larger datasets with exponentially more compute, these systems will likely forge deeper statistical connections between the concepts they observe in videos, dramatically improving quality and also the ability to generalize more with novel prompts.

The “cultural singularity” is coming—what more is left to say?

By now, some of you might be worried that we're in trouble as a society due to potential deception from this kind of technology. And there's a good reason to worry: The American pop culture diet currently relies heavily on clips shared by strangers through social media such as TikTok, and now all of that can easily be faked, whole-cloth. Automated generations of fake people can now argue for ideological positions in a way that could manipulate the masses.

Such videos could be (and were) manipulated before through various means prior to Veo 3, but now the barrier to entry has collapsed from requiring specialized skills, expensive software, and hours of painstaking work to simply typing a prompt and waiting three minutes. What once required a team of VFX artists or at least someone proficient in After Effects can now be done by anyone with a credit card and an Internet connection.

But let's take a moment to catch our breath. At Ars Technica, we've been warning about the deceptive potential of realistic AI-generated media since at least 2019. In 2022, we talked about AI image generator Stable Diffusion and the ability to train people into custom AI image models. We discussed Sora "collapsing media reality" and talked about persistent media skepticism during the "deep doubt era."

I also wrote in detail about the future ability for people to pollute the historical record with AI-generated noise. In that piece, I used the term "cultural singularity" to denote a time when truth and fiction in media become indistinguishable, not only because of the deceptive nature of AI-generated content but also due to the massive quantities of AI-generated and AI-augmented media we'll likely soon be inundated with.

However, in an article I wrote last year about cloning my dad's handwriting using AI, I came to the conclusion that my previous fears about the cultural singularity may be overblown. Media has always been vulnerable to forgery since ancient times; trust in any remote communication ultimately depends on trusting its source.

The Romans had laws against forgery in 80 BC, and people have been doctoring photos since the medium's invention. What has changed isn't the possibility of deception but its accessibility and scale.

With Veo 3's ability to generate convincing video with synchronized dialogue and sound effects, we're not witnessing the birth of media deception—we're seeing its mass democratization. What once cost millions of dollars in Hollywood special effects can now be created for pocket change.

As these tools become more powerful and affordable, skepticism in media will grow. But the question isn't whether we can trust what we see and hear. It's whether we can trust who's showing it to us. In an era where anyone can generate a realistic video of anything for $1.50, the credibility of the source becomes our primary anchor to truth. The medium was never the message—the messenger always was.

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