Papa Johns is spying on people’s buying activities to predict when they are low on food:

The pizza chain recently tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re low on groceries—and thus more likely to be swayed by a mouth-watering ad. The idea is to reach hungry consumers by “knowing what is in their fridge without being too creepy,” said Carrie Drinkwater, chief investment officer at Carat.

To achieve that goal, NBCU and Instacart created a custom audience of shoppers who regularly purchase grocery staples on Instacart, such as eggs, milk, meat and produce. Based on that data, Papa Johns can determine which days of the week certain consumers are likely to run out of groceries and serve them an ad on NBCU streaming content accordingly. The brand served custom creatives to consumers based on their food preferences—such as whether they buy meat regularly—with QR codes and calls to action such as, “Light on groceries?” or “Empty fridge?”

Back in 2012, we learned (from Target and its campaign that detects when someone is pregnant) that the trick is to hide the knowledge in other, wrong, information. So the way for Papa John’s to not be “too creepy” is to deliberately get it wrong sometimes.

But still, ugh.

One of MAGA’s leading activists discusses how he views the second Trump administration, as well as various factions of the right.

The Allen Police Department uses automated license plate readers, or ALPRs, as a tool to enhance public safety.

It comes as regional rivals like Taiwan, China and Japan are investing heavily in chip factories and other technology.

Just over a month into his job as chairman of the Federal Reserve, Kevin M. Warsh has embraced some conventions while signaling seismic shifts ahead.

In Celaya, Mexico, local cartels have turned soccer fields into bloody battlefields as they have co-opted a local league for teenagers as their latest business endeavor.